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Pastel Liberty

Challenge Accepted

Show off some groovy home-sewn 70s fashion on the street of San Francisco.

CLIENT

Cat Beckstrand

Bay Area flaneur and film photographer. Cat is a Bay Area pastel architecture savant who is always on the hunt for a new fabulous facade.
COLLABORATORS
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IDEATION

The colorful houses of San Francisco are a symbol of love and peace, harkening back to the 70s when beatnicks and hippies flocked to the Bay to show off their fab fashion.

PRODUCTION

Home-sewn Fashion

I am in love with 70s fashion. I regularly upcycle thrift store fabrics and turn them into throw-back garments.

Architecture

Cat acted as the location scout for this shoot and picked a handful of colorful buildings.

Fun Props & Make-up

Having whimsical props makes for more dynamic poses and allows for more playful moments.
CREATION

A couple of hours on the streets on San Francisco provided many colorful and inspirational shots for social media.

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